Case Study: PlayHard exceeds ROAS goals with Moloco

PlayHard exceeded ROAS goal by 30% with Moloco

PlayHard, a global game developer behind the hit title Rumble Heroes, wanted to grow its user base while improving the lifetime value of acquired players. The company faced a common idle-game challenge: early engagement often drops off after the first few days, hurting ROAS. PlayHard also needed a cost-effective way to expand into multiple international markets. It turned to Moloco Ads for support.

Moloco helped PlayHard optimize campaigns with a D1 Action Model, use country-level targeting based on MMP postback data, and improve creative performance with playable ads in interactive end cards. Using Moloco’s open-internet reach and multi-country campaign tools, PlayHard improved efficiency and scale while keeping costs under control. The results were strong: D7 ROAS beat the goal by 30%, the D1 model campaign exceeded its ROAS goal by 15%, and ARPPU among the top 25% whale users increased by 60%.

PlayHard

Sangjae Bang

Marketing Team Lead