Case Study: Pixel Federation boosts ad revenue by 74% with the Moloco SDK

Pixel Federation grows ad revenue 74% with Moloco SDK

Pixel Federation, a mobile gaming studio with a diverse portfolio of long-lifecycle titles, faced the challenge of achieving consistent ad monetization performance and hitting their eCPM targets across their different games. They needed a reliable partner to scale their in-app advertising revenue effectively. They turned to vendor Moloco and its Moloco SDK product to address this.

Moloco worked closely with Pixel Federation to implement its SDK across their portfolio, title by title, using A/B testing to validate performance. The solution delivered significant results: Moloco ad revenue grew by 74%, with peak periods generating over three times the previous revenue. The weighted average CPM also rose by approximately 59%, making Moloco a core component of their monetization strategy.

Pixel Federation