Case Study: Netmarble achieves higher ROAS and scalable user acquisition with Moloco Cloud

Netmarble Optimizes Programmatic Campaigns and Achieves Higher ROAS After Taking Control Through MOLOCO Cloud

Netmarble, a global mobile games publisher behind titles like BTS World and Marvel Future Fight, wanted to diversify user acquisition beyond its existing channels while avoiding fraud-prone networks and maintaining strong, scalable returns on ad spend. To do that, the team partnered with Moloco and began exploring the programmatic ecosystem through MOLOCO Cloud.

With Moloco’s MOLOCO Cloud self-serve tools and performance algorithms, Netmarble could optimize campaigns for different goals at different stages of a game’s lifecycle, including CPI and ROAS. The result was faster optimization, lower CPI for install-focused campaigns, and ROAS campaigns that delivered more than 2.5x the ROAS of install-focused campaigns, with iOS ROAS reaching up to 2.66x in the case study’s Seven Deadly Sins campaign.

Netmarble

Tae Heon

UA marketing team