Case Study: Lessmore achieves 10% of total ad revenue with Moloco SDK

Moloco SDK drove over 10% of Lessmore overall ad revenue

Lessmore, a Germany-based independent mobile game studio behind the hit title *Eatventure*, was looking to improve monetization performance in a highly competitive ad stack. After a successful user acquisition partnership with Moloco Ads, Lessmore turned to Moloco to help strengthen its ad revenue strategy and boost key metrics across its flagship game.

Moloco integrated its SDK into Lessmore’s mediation platform, improving ad competition, diversifying revenue streams, and optimizing monetization using historical data and proactive support. The results were strong: ARPDAU lifted 3.7% within 24 hours of launch, the Moloco SDK drove about 10% of Lessmore’s total ad revenue, and it became one of Lessmore’s top four revenue-generating partners.

Lessmore

Gus Viegas

Head of Growth