Case Study: Summoners War achieves higher UA performance with Moloco

Moloco Partners Up with a Mobile Marketing Agency to Help Grow a Client’s Business

Com2us, the maker of Summoners War, faced a major user acquisition challenge as Apple’s iOS 14.5+ privacy changes reduced access to IDFA-based user-level data and made SKAN a critical attribution method. To keep campaigns performing in this post-IDFA environment, the company worked with Moloco and mobile marketing agency Mobidays using Moloco Cloud, Moloco’s global mobile-first DSP solution.

Moloco helped provide SKAN guidance, best practices for iOS 14.5+ preparation, and MMP insights, while Mobidays tailored conversion values and optimization goals for Summoners War. The campaign delivered strong results in the U.S. market, including 10X lower CPM, 4X lower CPI, 2X higher conversion rate, and 70% higher retention, while also improving user acquisition efficiency and helping Com2us acquire high-LTV users.

Summoners War