Case Study: RisingWings boosts CTR and retention with Moloco Studio

Mobile Game Case Study Golf King World Tour

RisingWings, a mobile game provider behind Golf King - World Tour, worked with Moloco to improve campaign performance for its golf game after CTR began declining about six months into the campaign. The main challenges were creative fatigue and the need to localize mostly English ad creatives across six countries.

Moloco addressed this with Moloco Studio by testing new creative concepts, adding competitive messaging and comic-style gameplay visuals, and localizing the full creative set for each target region. The results were strong: CTR tripled after the new creatives launched, average revisit rates rose 20% in South Korea, Japan, and Great Britain, D7 ROAS doubled versus old creatives in Korea, and localized ads also improved IPM while reducing CPI by up to 30% in South Korea, 19% in Germany, and 8% in France.

RisingWings

Yee Seul Hwang

UA Part Lead