Case Study: BALAAN achieves 5x advertiser growth with Moloco Commerce Media

Machine learning-powered growth: Balaan increased advertisers by 5x with Moloco Commerce Media in 6 months

BALAAN, a leading luxury marketplace app in South Korea, faced declining sales and needed a more personalized advertising approach after relying on a rule-based recommendation system that mainly prioritized popularity, price competitiveness, and delivery types. To improve advertiser ROI and better match user preferences, BALAAN partnered with Moloco and adopted Moloco Commerce Media.

Moloco implemented its machine learning-powered Commerce Media platform using BALAAN’s first-party data to deliver more relevant ads in real time, reduce ad fatigue, and drive higher click-through and conversion rates. The results were significant: ROAS improved by 2000%, advertiser adoption grew 5x in six months, ad spend to GMV doubled, and 73% of top 100 GMV advertisers adopted the solution.

BALAAN

Hyungjun Choi

Chief Operating Officer