Case Study: Lessmore achieves 80% higher D7 ROAS in 2 weeks with Moloco

Lessmore exceeds ROAS goal by 80% within 2 weeks

Lessmore, a Germany-based independent game studio behind titles like Eatventure and Pocket Chess, wanted to increase in-app purchase revenue and hit an ambitious D7 ROAS goal for Eatventure. The challenge was that the game earned most of its revenue from ads, and Lessmore was working with incomplete IAP data, making it hard to optimize effectively. They partnered with Moloco and used Moloco Ads to support their user acquisition efforts.

Moloco solved this by using its Dual ROAS optimization model, which optimized for both ad revenue and in-app purchases through data connectors with Singular. The result was a rapid performance lift: Lessmore increased D7 ROAS by 80% within two weeks of launch and scaled daily budget by 600% within a month. Moloco helped Lessmore reach profitability in just two weeks and continue scaling while exceeding its KPI.

Lessmore

Gus Viegas

Head of Growth