Case Study: KukuFM increases premium trials by 3x with Moloco

KukuFm increased their premium trials by 3x with Moloco

KukuFM, a Mumbai-based media and entertainment platform, partnered with Moloco to scale user acquisition across India while keeping cost per acquisition affordable. Using Moloco Ads, KukuFM needed to grow its listener base in new regions and reach more high-value users through localized, vernacular audio content.

Moloco implemented a dual campaign strategy with regional and pan-India targeting, supported by machine learning-driven optimization, bidding, and creative performance insights. As a result, KukuFM increased premium trials by 3x, improved CAC efficiency by 20%, and boosted app installs by 12x with Moloco.

KukuFm

Sachin Kumar Singh

Associate Vice President