Case Study: 111 Percent boosts Random Dice revenue by 14% with Moloco

Korea’s Leading Casual Game Publisher 111 Percent Boosts Revenue by 14% Using MOLOCO’s ML-Powered User Acquisition

111 Percent, a leading Korean casual game publisher behind the mobile title Random Dice, wanted to scale its user acquisition beyond a small set of channels. To improve budget efficiency, reduce risk, and expand globally, the company turned to Moloco and its programmatic user acquisition solution.

Moloco used machine learning to optimize ad delivery across a large global inventory, reaching 2.5+ million apps and more than 4 billion devices each month. The team also helped refine and localize creative assets in four languages. As a result, 111 Percent increased Random Dice revenue by 14%, boosted net profit by 8%, and saw some countries grow by 30% to 40%, while also increasing budget by 30% when performance allowed.

111 Percent