Case Study: Kolon Mall exceeds ROAS goals with Moloco Dynamic Product Ads

Kolon Mall exceeded ROAS goal by 28% with Moloco's Dynamic Product Ad

Kolon Mall, a leading fashion platform in Korea, wanted a stronger digital marketing strategy that could personalize recommendations, improve the shopping experience, and drive sustainable revenue growth in a highly competitive ecommerce market. With a wide brand portfolio and many products that change quickly, the company needed a better way to target users with relevant offers and diversify purchases. Kolon Mall partnered with Moloco and its Cloud DSP, using Dynamic Product Ads (DPA) and ML-driven audience targeting.

Moloco helped Kolon Mall deliver hyper-personalized product ads based on in-app activity and user value, while also optimizing re-engagement and premium inventory bidding across the open internet. With support from Madup, the campaign focused on high-value cohorts and active or recently uninstalled users, leading Kolon Mall to exceed its ROAS goal by 28%. The campaign reached KPI within two weeks and drove a 5X+ increase in both purchase volume and purchase amount per user.

Kolon Mall

Kolon Mall

Operations Team, Performance Marketing Department