Case Study: Koiniwa Achieves 144% Target ROAS with Moloco

Koiniwa achieved 144% target ROAS with Moloco

Koiniwa, a Japan-based dating app from Koiniwa Co., Ltd., faced a plateau in user acquisition and declining app usage after an initial promising launch. To reach new audiences more efficiently, the company turned to Moloco and its Moloco Ads platform.

Moloco used its real-time machine learning technology to target high-value users on the open internet, outside walled gardens, while providing campaign optimization insights, detailed analytics, and transparent reporting. The results were strong: Koiniwa achieved 144% of its target ROAS, kept creative and submission costs low, and saw minimal fraud thanks to added protection from Spider AF, reinforcing Moloco as an effective performance marketing solution.

Koiniwa

Takahiro Furukawa

Business Manager