Case Study: Jar Achieves 7X Growth in Paid Users with Moloco

Jar grew paid user base by 7X through Moloco on the open internet

Jar, a Bharat-based micro-savings fintech app in India, wanted to attract and retain high-quality Android users who were likely to invest in digital gold and save regularly. To scale user acquisition beyond walled gardens and SANs, Jar partnered with Moloco and used Moloco Ads to reach the open internet more effectively and affordably.

Moloco built a machine learning-driven campaign strategy that used granular state-level targeting, first-party data, and log-level transparency to optimize placements, creatives, and publishers. As a result, Jar grew its paid user base by 7X, exceeded CAC targets, increased D7 ROAS by 1.5X, and scaled ROAS campaigns by 3X in three months.

Jar

Suraj Kawade

Head Performance Marketing