Case Study: Hungry Studio Achieves 10% ARPDAU Lift with Moloco SDK

Hungry Studio achieved 10% lift in ARPDAU with Moloco SDK

Hungry Studio, the Hong Kong-based gaming company behind the hit casual game Block Blast!, was already generating tens of millions in monthly ad revenue but needed to improve profitability and incremental monetization. To meet this challenge, Hungry Studio turned to Moloco and its Moloco SDK to strengthen its ad monetization stack and drive higher returns from its titles.

Moloco integrated its SDK into Block Blast! to increase competition within Hungry Studio’s ad stack and optimize for key metrics like ARPDAU and ad LTV. The result was a 10% lift in ARPDAU on Android and an additional 8% in total ad revenue for Hungry Studio’s Android titles, helping Moloco deliver measurable monetization gains.

Hungry Studio

Monica Hu

Head of Ad Monetization