Case Study: Higgs Studio Achieves 2X Installs with Moloco Ads

Higgs Studio achieved 2X installs with Moloco Ads

Higgs Studio, a Hong Kong-based puzzle game company with more than 50 mobile games and 500 million+ downloads, wanted to improve user acquisition and in-app purchases for its casual games. Working with Moloco, the company aimed to boost installs per thousand ad impressions (IPM) and lower CPA while keeping acquisition costs efficient.

Moloco used its machine learning-powered Moloco Ads platform, leveraging Higgs Studio’s first-party data, contextual signals, multiple UA campaign objectives, and creative optimization to target high-value users more effectively. With Moloco, Higgs Studio achieved a 20% increase in ROAS, 2X more installs, and a 30% lift in IPM.

Higgs Studio

Crystal Guo

Head of User Growth