Case Study: Guru Game increases ARPDAU by 5% with Moloco SDK

Helping Guru Game find a new way to monetize its audience

Guru Game, a Singapore-based mobile game developer known for titles like Jigsaw Puzzles, Sudoku Puzzle, and Find Differences, wanted to increase ARPDAU and diversify revenue beyond in-app advertising. Because its core audience was largely older and less likely to pay for subscriptions or in-app purchases, the company needed a stronger monetization strategy and began evaluating ad network options, including Moloco’s in-app bidding SDK.

Moloco helped Guru Game implement its in-app SDK to expand competition for ad inventory and reach a broader pool of high-quality advertisers. After a seamless integration, Guru Game saw up to a 5% increase in ARPDAU, moved all of its apps to Moloco’s in-app bidding SDK, and ranked Moloco among its top 5 in-app bidding ad networks by revenue.

Guru Game

Hao Li

Head of Monetization