Case Study: Geotechnologies Acquires New Users at a Lower CPI with Moloco

Geotechnologies acquired new users at a lower CPI with Moloco

Geotechnologies, a Japan-based mapping solutions company, wanted to grow user acquisition for its gamified point app Torima beyond walled gardens like Google and Meta. They turned to Moloco Ads to explore the open internet and expand ad inventory while improving overall advertising performance and lowering CPI.

Moloco used its ML-powered platform and open-internet reach to help Geotechnologies drive 30–40% of Torima’s total app installs at a lower CPI. The campaign also showed minimal fraud compared with other platforms, and Geotechnologies praised Moloco for its intuitive interface, strong support, and ability to deliver high-quality users.

Geotechnologies

Naohiro Kitaya

Product Manager