Case Study: GameHive exceeds ROAS target by 20% with Moloco

GameHive Exceeds ROAS Target By 20% With Data-Driven User Acquisition From MOLOCO

GameHive, the mobile game publisher behind titles like Tap Titans 2, Beat the Boss, and Battle Bouncers, wanted to sustain profitable growth while diversifying beyond its reliance on social advertising. The company needed a way to acquire high-quality players who could meet aggressive ROAS targets, and it began testing MOLOCO’s programmatic user acquisition product as part of its broader multi-channel growth strategy.

With support from MOLOCO’s dedicated UA managers, GameHive used its own retention, monetization, and in-game event data to target more valuable users through programmatic campaigns. The test proved successful: GameHive exceeded its ROAS target by 20%, and MOLOCO was moved from an experimental budget line into a permanent growth channel.

GameHive

Nick Cullen

User Acquisition Manager