Case Study: Gamehaus Achieves 58% Higher D7 ROAS with Moloco Ads

Gamehaus’s apps exceeded ROAS by 58% with Moloco Ads

Gamehaus, a premier mobile game publisher based in Shanghai, wanted to improve user acquisition for titles like Whispers, Double Win Slots Casino, and Grand Cash Casino Slots. Facing rising acquisition costs, tougher competition, and stricter creative requirements, the company needed a way to attract high-value users more efficiently. It partnered with Moloco and used Moloco Ads to support its ROAS-focused campaigns.

Moloco helped Gamehaus optimize toward Day 7 ROAS with its machine learning model, weekly budget optimizer, multi-country targeting, and Moloco Studio creative production services. The results were strong: Gamehaus exceeded its D7 ROAS target by 58% overall, including 83% on Android and 40% on iOS, while reducing CPI by 37% for Whispers and 14% for slot titles. Moloco also helped increase total installs by 2.6x across the games.

Gamehaus

Carl Cai

Chief Executive Officer