Case Study: Gameberry Studio achieves 110% target ROAS with Moloco Ads

Gameberry Studio achieved 110% target ROAS with Moloco Ads

Gameberry Studio, a Korea-based hybrid casual game developer, wanted to improve ROAS for its game *Hunter Raid* by acquiring high-value users across domestic and global markets. The team needed a more flexible way to run test campaigns on limited budgets, quickly update creatives for frequent game changes and different countries, and overcome the constraints of other media platforms. They used Moloco Ads to support these user acquisition goals.

Moloco helped Gameberry Studio use machine learning to optimize toward high-value users, multi-country targeting to identify the best-performing markets, and auto-generated creatives for faster localization. By leveraging premium inventory and efficient real-time bidding, Moloco enabled strong performance at scale: Gameberry Studio achieved 110% of target ROAS, exceeded ROAS targets by 50% on premium inventory in Korea, increased install volume by 10X, and raised budget by 7X after launch.

Gameberry Studio

Hyemin Lee

UA Manager