Case Study: FREENOW reduces CPN by 62% with Moloco Ads

FREENOW reduced CPN by 62% with Moloco Ads

FREENOW, Europe’s mobility super app, needed to acquire high-value iOS users who would register and make a first purchase within seven days, but rising CPI costs and iOS 14.5 privacy restrictions made measurement and performance difficult. To address this, FREENOW partnered with Moloco Ads.

Moloco used FREENOW’s first-party data, contextual signals, and SKAN-based measurement to train its UA models and continuously test creatives for the most cost-effective user acquisition. The result was a 62% reduction in CPN in UK test campaigns, plus a fast rollout to five new regions within two weeks.

FreeNow

Ara Salbashian

Head of Digital Marketing