Case Study: EAGLE achieves 60x UA growth and a 39% eCPM lift with Moloco SDK

Eagle drives 60x UA growth and 39% eCPM lift with Moloco

EAGLE, a Tokyo-based game developer, was facing challenges in scaling user acquisition for its casual game Piggy Clicker while maintaining its target return on ad spend. Conventional advertising channels had stalled, limiting their growth. They turned to the vendor Moloco and implemented the Moloco SDK to address this balancing act.

Moloco's solution used its AI to target users specifically valuable for ad revenue, not just general in-app purchasers, and unlocked new ad inventory. This, combined with a strategic budget plan devised with Moloco's support, led to significant results. EAGLE saw a 39% increase in eCPM and a 60x growth in new user acquisitions in a single month, all while maintaining their target ROAS, enabling a virtuous cycle of growth.

Eagle