Case Study: DraftKings achieves better app installs and lower deposit costs with Moloco Ads

DraftKings’ creative success with Moloco’s ML-powered dynamic ad creative placement

DraftKings, a leading creator of casino, fantasy sports, and sports betting apps, wanted to push its user acquisition creative optimization even further. Although the company already ran strong mobile marketing campaigns with A/B testing and varied ad formats, it saw an opportunity to use more advanced data insights and technology to better target high-value users.

DraftKings worked with Moloco and its ML-powered Moloco Ads to improve dynamic ad creative placement for its Sportsbook app UA campaigns. Using first-party and contextual data, Moloco helped deliver highly relevant, personalized ads tied to sporting matchups and betting odds, resulting in a 13% improvement in installs per thousand impressions (IPM) versus static display and a 9% lower cost per first-time deposit compared with other creative assets.

DraftKings

Justin Warshavsky

Senior Manager of Growth Marketing