Case Study: CityMall boosts ROAS by 900% with Moloco Commerce Media

CityMall revolutionized its in-house ad business using Moloco Commerce Media and increased ROAS by 900%

CityMall, an e-commerce platform in India serving low-middle-income consumers, wanted to grow its ad revenue but hit a plateau with its existing in-house banner ads. Sellers also wanted a more performance-driven advertising option, and CityMall needed a way to make ads more relevant and open up more advertiser opportunities. Moloco Commerce Media was the product used to help address these needs.

Moloco partnered with CityMall to upgrade its in-house ad business with machine learning, real-time ad personalization, multi-layer filtering, and a custom item pool. With Moloco, CityMall increased ROAS by 900%, grew advertisers 10X in four months, doubled the ratio of ad spend to GMV in four months, and saw 90% of GMV-contributing sellers adopt the platform.

Citymall

Pulkit Jain

Business Head