Case Study: Burger King achieves 30% lower CPI and 28% more installs with Moloco Ads

Burger King gained high-value users at 30% lower CPI with Moloco’s machine learning-powered solution

Burger King Korea, the quick-service restaurant brand, wanted to increase revenue by acquiring high-value app users, drive adoption of its “King Order” feature, and build stronger omnichannel connections between online and offline ordering. To help address rising user acquisition costs and expand beyond walled gardens, Burger King partnered with Moloco and its Moloco Ads / Cloud DSP solution.

Moloco used machine learning to automate targeting and bidding across the open internet, while Burger King’s agency NNT supported creative testing and optimization. As a result, Burger King increased monthly installs by 28%, reduced CPI by 30% versus other ad networks, grew DAU by 7%, and drove a 4% point increase in overall purchase volume.

Burger King