Case Study: Bucketplace boosts merchant product discoverability and ad revenue with Moloco Retail Media Platform

Bucketplace transformed its retail media business to maximize growth and profitability

Bucketplace, a leading technology platform behind Korea’s OHouse home and living marketplace, wanted to improve product discoverability for its merchants as the app grew rapidly. The company needed a retail advertising solution that could help merchants reach the right shoppers while preserving a high-quality user experience. Bucketplace worked with Moloco and its Moloco Commerce Media product to meet that need.

Moloco implemented its ML-powered Commerce Media Platform with smart targeting, self-serve campaign management, and automated optimization, helping Bucketplace launch its ads business in about three months. The results were strong: monthly ad revenue increased 4X within one year, monthly active advertisers grew 2.5X, and advertiser retention stayed above 85%. Bucketplace also reported high ROAS for advertisers while maintaining a more relevant shopping experience for users.

Bucketplace

Scott Lee

Head of CEO Offices