Case Study: Binance Achieves 3x Lower CPA and Hits ROAS Targets with Moloco Ads

Binance achieved D7 ROAS targets and reduced CPA by 3x with Moloco Ads

Binance, the global cryptocurrency exchange, needed a better way to drive new user acquisition during peak trading periods while meeting ROI goals. The company also wanted geo-targeting support, easier creative updates, and a more efficient DSP setup. To address this, Binance worked with Moloco Ads.

Moloco helped Binance launch Dynamic Product Ads powered by machine learning, using real-time price updates, first-party data, contextual signals, localized language versions, and geo-fencing. In a 30-day A/B test, Moloco’s solution delivered 5x more impressions, 3x more conversions, 2.5x better CPIs, 3x more actions, and a 3x reduction in CPA. Binance also achieved D7 ROAS targets and reduced CPA by 3x on the first trade event.

Binance

Stefano Cantu

Senior Performance Marketing Manager