Case Study: BevMo! achieves 7x higher ROAS with Moloco Performance CTV

BevMo! boosts CTV ROAS more than 7x with Moloco

BevMo!, an American alcoholic beverage retailer, sought to find its next stage of growth and identified Connected TV (CTV) as a potential performance channel. The company partnered with the vendor Moloco to test its Performance CTV service against another platform. The challenge was to determine if CTV could deliver measurable results rather than just brand awareness.

Moloco implemented a controlled head-to-head test using its AI-driven approach to target households based on predicted conversion value. The campaign featured precise state-level geographic targeting and a single 30-second creative. Moloco delivered results that settled the question, achieving more than 7x higher ROAS than the other partner. Crucially, 70% of the conversions driven by Moloco occurred within 24 hours, proving CTV's ability to drive immediate action.

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