Case Study: AppQuantum increases ROI 1.5x with Moloco

AppQuantum - Customer Case Study

AppQuantum, a mobile free-to-play game publisher, wanted to scale Gold and Goblins on Android in key regions like the US and Japan while expanding into new geographies, all while keeping ROI above 1. They partnered with Moloco and used Moloco Ads to help meet these growth and profitability goals.

Moloco and AppQuantum worked together on creative testing, campaign optimization, and geo selection based on AppQuantum’s data and available inventory. The best-performing creative drove an 8.8x increase in investment within four weeks, the US campaign grew 8.2x, ROI improved by 1.5x in the first four weeks and stayed maintained after eight weeks, and 18 new geographies were launched with ROI above target for four weeks.

AppQuantum

Vitaly Korsak

User Acquisition Manager