Case Study: AB Leisure boosts app registrations by 4.7x with Moloco Ads

AB Leisure’s BingoPlus app grew new user registrations by 4.7X with Moloco

AB Leisure Exponent, Inc. (ABLE), the Philippines-based gaming company behind the BingoPlus app, wanted to acquire higher-value iOS and Android users while keeping first-time deposit costs efficient. To do this, AB Leisure worked with Moloco and its Moloco Ads platform to scale performance beyond self-attributed networks and the limitations of walled gardens.

Using Moloco’s machine learning-powered CPA bidding and register optimization, AB Leisure expanded reach on the open internet, improved campaign performance with better postback data, and optimized iOS app store settings. Over three months, Moloco helped increase new user registrations by 4.7x, first deposits by 2.4x, and sustain a 50–60% register-to-deposit conversion rate for iOS.

AB Leisure

LJ Mindalano

Channel Operations