Case Study: 111Percent achieves 291% above iOS D7 ROAS target with Moloco re-engagement campaigns

111Percent surpasses D7 ROAS targets by 291% with Moloco

The mobile game developer 111Percent, known for titles like Lucky Defense, faced the challenge of sustaining revenue growth after establishing a strong user base in South Korea. With new user acquisition becoming difficult, the company partnered with vendor Moloco to shift focus towards re-engaging high-value but dormant players, aiming to convert their return into stable revenue.

Moloco implemented a phased re-engagement strategy using its re-engagement campaigns and AI-powered optimization. The solution involved always-on campaigns scaled during events, optimizing audience inactivity windows, and leveraging first-party data, particularly on iOS. The results were exceptional, with 111Percent's iOS campaigns during a key promotion surpassing their seven-day return on ad spend (D7 ROAS) targets by 248% and 291%, demonstrating Moloco's effectiveness in driving significant revenue.

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