Case Study: Upway achieves European expansion and frictionless payments with Mollie

Upway boosts ATV 13% and scales European expansion with Mollie

Upway, a marketplace for refurbished e-bikes, faced significant challenges scaling across Europe due to rigid local payment preferences and trust issues with high-value transactions. Errors in traditional bank transfers caused automatic refunds and operational headaches, while the lack of preferred local methods hindered conversion. They partnered with payment vendor Mollie to overcome these barriers to their expansion.

Mollie implemented branded virtual IBANs and smart reconciliation tools, which eliminated automatic refunds for minor errors and built customer trust by displaying Upway's name during transfers. This solution, integrated via Shopify, also allowed easy activation of local payment methods and Buy Now, Pay Later options. As a result, Upway achieved a 10x volume growth, a 13% increase in average transaction value, and reclaimed hours of daily operational work, accelerating their expansion into new markets.

Upway