Case Study: Total Fishing Tackle improves customer journey and boosts direct sales with Mollie

Total Fishing Tackle - Customer Case Study

Total Fishing Tackle, the UK’s biggest independent fishing tackle store, needed a payment experience that matched its reputation for exceptional service as it expanded across Europe. Working with Mollie, it looked to improve the online customer journey and support growing direct sales, using products such as Payments and Payment Links.

Mollie helped Total Fishing Tackle streamline payments and make it easier to complete sales from social channels and customer messages. The result was a better checkout experience with no payment rejection messages since switching, plus more direct sales and payment requests, with customers also praising the site as easy to use and offering great payment options.

Total Fishing Tackle

Emily Pummell

Head of Customer Service & Social Media