Case Study: Pyrenex boosts conversion with Mollie

Pyrenex boosts conversion by 50% with Mollie

Pyrenex, a historic French luxury outerwear brand founded in 1859, faced the challenge of a dated and clunky online checkout process that was disconnected from its premium brand identity. This multi-step payment experience, which opened in a separate pop-up, created friction for customers and lacked modern payment methods, leading to abandoned carts and lost revenue. Partnering with agency Axome, Pyrenex turned to vendor Mollie to power its payments and create a seamless digital experience.

Mollie implemented its official Shopify plugin to embed a completely reinvented, native checkout on Pyrenex's site, eliminating redirects and pop-ups. The solution included essential local payment methods like iDEAL and Klarna for international markets and integrated Apple Pay for its largely Apple-based customer traffic. This new seamless payment experience drove Pyrenex's overall conversion rate up by 50%, from 0.6% to 0.9%, with Apple Pay quickly accounting for 9% of all transactions. Mollie provided the modern, high-performing payment foundation that supported Pyrenex's digital transformation and growth.

Pyrenex