Case Study: PittaRosso reduces cash on delivery and improves checkout conversion with Mollie

PittaRosso cuts cash on delivery by 30% with Mollie

PittaRosso, a major Italian footwear retailer with over 160 stores, faced significant e-commerce challenges. Their previous payment provider did not support popular local Italian payment methods like PostePay and Bancomat Pay. This led to 14% of transactions being completed via inefficient cash on delivery, which burdened operations. PittaRosso also struggled with fragmented payment management across multiple platforms and a lack of local Italian technical support, which hindered growth and posed a business risk.

The solution was implemented with Mollie, which was integrated via Shopify. Mollie provided the ability to accept the crucial local payment methods, centralizing all operations onto a single platform. This resulted in an immediate 30% reduction in cash on delivery transactions. Remarkably, the conversion rate remained stable throughout the transition, even during Black Friday, and customers adopted the new payment methods without friction. Mollie's local Italian support also became a key strategic advantage for PittaRosso.

PittaRosso