Case Study: Lounge Underwear expands into 11 international markets with Mollie

Lounge Underwear - Customer Case Study

Lounge Underwear is a bootstrapped D2C fashion brand that grew from a UK-only business into 11 international markets. As the company expanded, founder Daniel Marsden needed a payment experience that felt native in each market, especially in countries like the Netherlands where local payment methods such as iDEAL are important. Mollie’s Payments product helped address that challenge.

With Mollie, Lounge Underwear was able to add a simple plugin and localised payment options without the usual complexity of integrating multiple gateways. The result was a smoother international checkout experience and stronger growth, including a 106% increase in payments. Lounge Underwear also described the setup as “really easy,” making Mollie a key enabler of its European expansion.

Lounge Underwear

Daniel Marsden

Founder and CEO