Case Study: Just Russel streamlines pet food subscriptions with Mollie

Just Russel - Customer Case Study

Just Russel is a pet food subscription business founded by Renaat Waeles and his co-founders, delivering personalized dog and cat food to customers in Belgium and the Netherlands. Their challenge was to make ordering and repeat deliveries easy and automatic while keeping every plan flexible for pauses, postponements, and changes to each pet’s needs. They used Mollie’s Payments and Recurring products to handle subscriptions from the start.

With Mollie, Just Russel implemented a flexible recurring payment setup that supported smooth online ordering, easy subscription management, and the option to add extra items before delivery. Mollie also helped migrate BuddyBites onto the same system and advised Just Russel on relevant payment methods as they expanded. The result was a smooth launch, steady growth to food for 10,000 pets per month, and a scalable payments setup ready to support expansion into new countries.

Just Russel

Renaat Waeles

Co-founder