Case Study: The Good Roll achieves fast growth and agility with Mollie Capital

How The Good Roll leverage Mollie Capital for agility and innovation in a revealing Twinkle interview

The Good Roll, a Dutch ecommerce and retail brand focused on sustainable toilet paper, needed fast liquidity to act on growth opportunities such as expanding into new markets and funding inventory and marketing. As a smaller company moving quickly in a competitive market, The Good Roll turned to Mollie and its Capital product for flexible financing.

Mollie provided The Good Roll with Mollie Capital, enabling funding based on transaction data and revenue rather than a slow traditional loan process. The company received financing offers within 24 hours and, in practice, liquidity was arranged within 48 hours, helping it seize opportunities faster, replenish stock, and support expansion with a clear, one-time-fee repayment model tied to sales.

The Good Roll

Melle Schellekens

Co-founder