Case Study: Magnifaïk boosts conversions with Mollie’s flexible payment solutions

How Mollie empowers Magnifaïk’s success with flexible payment solutions, enhancing the beauty brand's customer experience and boosting conversions

Magnifaïk, a premium cosmetics brand co-founded by Cristina Cordula, required a payment service provider that could offer a wide array of international and local payment methods to meet the needs of its diverse clientele. The brand’s challenge was to enhance its checkout experience by providing more flexible payment options, which would help overcome the barrier of high cart values and boost conversions for its high-quality products.

The solution was implemented by Mollie, which provided an integrated platform. By easily activating Klarna's 'Pay in 3' installment option directly through the Mollie dashboard, Magnifaïk offered customers a popular and flexible way to pay. Mollie’s seamless integration required minimal technical effort from the brand. While specific metrics were not yet available due to the recent launch, Mollie enabled the brand to meet customer demand confidently, with industry reports suggesting such solutions can lead to a 20% increase in conversion rates and a 40% growth in average basket size.

Magnifaïk

Antoine d'Arifat

Co-Founder and CEO