Case Study: Facetheory builds trust in new markets with Mollie

Facetheory - Customer Case Study

Facetheory, a UK-based vegan skincare brand, was expanding into new European markets where it was less known and faced the challenge of building trust with first-time buyers. A key obstacle was ensuring customers had familiar and preferred local payment options at checkout to reduce barriers to purchase. They turned to the payments vendor Mollie for a solution.

By implementing Mollie's payment services, Facetheory gained the flexibility to offer popular local payment methods, such as bank transfers in Germany, which was crucial for converting new customers. The integration was straightforward and quick, facilitating further international expansion. This solution helped the company build trust in new regions and support its significant growth, including tripling in size over the previous year and shipping to over 80 countries.

Facetheory

Benn Walsh

Head of Growth