Case Study: AYBL expands across Europe with Mollie’s in-person payment solutions

AYBL grows 100% in Europe and runs a 3x oversubscribed event with Mollie

AYBL, a UK-based activewear brand, was expanding its operations into Europe. For a rapid pop-up event in Amsterdam, the company faced the challenge of needing a reliable in-person payment solution that could be deployed within just two weeks. They turned to their existing online payments partner, Mollie, to provide a seamless transaction experience for their new Dutch customers. The challenge was to integrate this solution quickly with their existing Shopify POS system.

Mollie provided a swift and effective solution by deploying its payment terminals, which required no complex setup and connected directly to AYBL's systems. This plug-and-play approach from Mollie allowed the pop-up event to proceed smoothly. The results were significant, with the event being three times oversubscribed and sales exceeding targets, contributing to AYBL's overall growth of over 100% in Europe. The vendor's dedicated support team provided on-site training and assistance, ensuring a successful promotion.

AYBL