Case Study: Ask Phill transforms Shopify payments and recurring billing with Mollie

Ask Phill - Customer Case Study

Ask Phill is a Dutch e-commerce agency that grew from building webshops into a broader digital partner, with a strong focus on Shopify. As their work expanded into subscription-based commerce, they needed a reliable way to support recurring payments on Shopify for the Dutch market, where iDEAL is essential. They also wanted a payment partner that fit their emphasis on end-user experience, design, and affordability.

To solve this, Ask Phill partnered with Mollie and used Mollie Payments and Connect for Platforms to enable recurring iDEAL payments on Shopify through a custom app. The solution made subscriptions like Parfumado’s seamless for customers and allowed Ask Phill to deliver a polished checkout experience while keeping costs under control. The results were strong: Parfumado reached 10,000 active users paying €15 per month within a year, and Mollie became Ask Phill’s preferred payment partner for new clients as well.

Ask Phill

Martijn Wijsmuller

CEO & Co-Founder