Case Study: 12GO Biking boosts checkout conversions with Mollie

12GO Biking - Customer Case Study

12GO Biking, the largest bicycle shop in the Netherlands, wanted to make its online checkout more user-friendly and trustworthy, especially for higher-priced purchases. To improve the experience and reduce friction in payments, the company turned to Mollie, using its Payments and Payment Links products.

With Mollie, 12GO Biking replaced a clunky bank-transfer payment-link process that had caused customer confusion and extra support work. The new setup improved the checkout experience and led to a 14% increase in checkout conversions, while also saving customer service time.

12GO Biking

Thomas Harteveld

Online Marketeer