Case Study: Hershey achieves lasting fan engagement with Moki Digital Kiosks

Moki enabled The Hershey’s Company to gather customer email and contact information using Customer Facing Devices

The Hershey Company wanted to turn visits to Hershey’s Chocolate World into lasting relationships with its most engaged fans. To do this, Hershey used Moki’s Total Control platform with iPad-based digital kiosks to connect with visitors and capture leads during the factory experience.

Moki helped Hershey deploy customer-facing kiosks that engaged visitors through a simple kiosk app, locked down the iPads for secure use, pushed new content instantly, and allowed remote monitoring of device health, app status, and digital interactions. The result was a branded interactive experience that collected visitor information for follow-up, extending the relationship beyond the visit, though the case study does not provide specific numerical impact.

Hershey