Case Study: Under Armour boosts e-commerce conversions and scales B2B ordering with MojoTech

Under Armour boosts e-commerce conversions by 5% with MojoTech

Under Armour, a leading manufacturer of performance apparel and footwear, faced challenges with its e-commerce platform, including slow page loads, poor SEO, and an outdated checkout process that hindered revenue growth. They also needed a modern, scalable solution for their wholesale business to replace manual ordering. To address this, they partnered with vendor MojoTech for a comprehensive overhaul using Next.js and cloud-native architectures.

MojoTech migrated Under Armour's B2C front end to Next.js, significantly improving site speed and SEO, and enhanced the checkout with multiple payment options. For the B2B platform, they developed a scalable, cloud-native order management system using Docker and Kubernetes. The results were substantial, including a 5% increase in e-commerce conversions, a four to tenfold increase in page speed, and over $1B in revenue from the new platforms. MojoTech's work also earned Under Armour top rankings for web performance during key sales events.

Under Armour