Case Study: Colt Technology Services boosts B2B brand awareness and talent attraction with MOI Global's influencer programme

Colt Technology Services drives 8.84% engagement with MOI Global

Colt Technology Services, a global digital infrastructure company, faced the challenge of making its brand relevant to a younger audience of early-career professionals and potential talent. To shift perceptions from a traditional corporate entity to an approachable and innovative brand, they partnered with vendor MOI Global to launch a bold B2B influencer program on social media platforms.

MOI Global developed an Influencer Matrix to select four creators who produced authentic content for TikTok, Instagram, and LinkedIn. The solution transformed complex telecom topics into relatable human stories. The campaign delivered over 98,000 impressions and an 8.84% engagement rate, far exceeding standard B2B benchmarks. This successfully repositioned Colt as a brand deeply relevant to the next generation.

Colt Technology Services