Case Study: Mowi boosts US market engagement with mohi.to’s website design and development

MOWI: Website for the US Market Launch

The customer Mowi, the world's largest salmon farmer, faced the challenge of introducing its brand to the highly competitive US market. They needed a website to communicate their key values and differentiate their products, answering why conscious consumers should choose their salmon. The vendor mohi.to was engaged to provide UX/UI design and development services to meet this challenge.

mohi.to developed an engaging website for Mowi that featured smooth navigation, extensive recipe content, and key functionalities like a salmon traceability QR tool and a store locator. The solution successfully reduced the site's abandonment rate and increased the number of pages visited per session and sessions per user. The project's success led Mowi to commission mohi.to to adapt the website for other markets, such as the UK.

Mowi