Case Study: Mowi boosts US market engagement with mohi.to

Mowi improves engagement and reduces abandonment with mohi.to

The customer, Mowi, the world's largest salmon farmer, faced the challenge of introducing its brand to the competitive US market. They needed to communicate their core values and differentiate their products to conscious consumers. The vendor, mohi.to, was engaged to develop a new US website to address this challenge through UX/UI Design.

mohi.to's solution was to create an engaging website with smooth navigation, valuable content like recipes and video tutorials, and key functionalities including a salmon traceability tool via QR code. This approach successfully reduced the site's abandonment rate and increased both the pages visited per session and the number of sessions per user. The project's success led Mowi to commission mohi.to to adapt the solution for other markets like the UK.

Mowi