Case Study: ANSWEAR.com boosts conversion and basket value with mohi.to's UX/UI redesign

ANSWEAR.com boosts conversion with mohi.to across 6 markets and 100,000 products

ANSWEAR.com, a major multi-brand fashion e-commerce store in Central and Eastern Europe, faced the challenge of re-platforming its website to a proprietary system without negatively impacting its business metrics. The vendor, mohi.to, was brought in to develop a new UX/UI design and shopping path for the platform following a previous successful collaboration.

mohi.to implemented a low-risk solution by creating two versions of the site for testing, one with functional changes and another with aesthetic updates, which were rolled out and measured gradually across different markets. The vendor also delivered a design system to ensure visual consistency. As a result, mohi.to contributed to increased conversion rates and a higher average basket value, helping ANSWEAR.com close the last quarter of 2021 with a sales record.

ANSWEAR.com