Case Study: SalesIntel accelerates customer insights and API analytics with Moesif

SalesIntel accelerates customer insights 100X with Moesif

SalesIntel, a leader in B2B sales intelligence and Data-as-a-Service (DaaS), faced a significant challenge in gaining business insights from its platform's search queries. Their Head of Product needed deep, quantitative data on query volume, types, and sources to guide data development and resource allocation, moving beyond unreliable anecdotes. The company required a solution to aggregate this information to intelligently grow its platform and identify data gaps, but building an internal analytics tool was not feasible for their engineering team.

By implementing the Moesif API analytics platform, SalesIntel gained deep visibility into their API payloads, parsing search queries to understand the parameters customers used most. This allowed them to aggregate and visualize data in shared dashboards. The solution from Moesif accelerated their time to customer insights by over 100x, reducing monthly reporting from a full day to under five minutes and enabling them to refine their data services with confidence.

SalesIntel